Where AsiaPac-mediaphiles can read, watch, and discuss the latest 411 on the region's media and entertainment industry.

Tuesday, October 14, 2008

New Music Search Service in China

With this new venture by Google in the Chinese ad-supported "music" download space (wishful thinking, perhaps, or just plain farce), I wonder which music labels have signed on? And the specifics of the deal between Google and China's www.top100.cn .

I think it's quite clear why consumers have chosen Baidu over Google in China all these years in the market share race: free downloads! That edge has eroded as intellectual property protection strategies have improved, be it leveraging new channels, multilateral gov't negotiations, industry pressure, etc.

What can Baidu and Chinese consumer trends teach us about the nature of innovation? And about finding that so-called Blue Ocean Strategy, albeit one that refuses to fit the "framework" of U.S./European business models? We talk about disruptive technologies. Globalization is disruptive in and of itself. It's wicked. I love it. I respect it. And it's always interesting.

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